You are invited to the exclusive launch of The New Nature of Business: The Path to Prosperity and Sustainability by INSEAD alumnus André Hoffmann MBA'90D at the INSEAD Asia Campus. INSEAD is delighted to extend this invitation to all FBN Asia members, bringing together like-minded individuals for a thought-provoking discussion on redefining business's role in sustainability.
The programme includes an opening by Dean Francisco Veloso, followed by a fireside chat with André Hoffmann MBA'90D and journalist Michelle Martin. A panel discussion will feature INSEAD alumnae and FBN Asia member, Michelle Cheo MBA'04D and Christina Law MBA'91D, along with Deputy Dean and Dean of Faculty, Peter Joos. The evening will conclude with a book signing and networking reception.
Programme:
5:30 pm | Registration
6:00 pm | Welcome Remarks
- Dean Francisco Veloso
6:15 pm | Fireside Chat: André Hoffmann MBA'90D in Conversation
- Michelle Martin, MoneyFM 89.3 Radio Host
6:45 pm | Panel Discussion: The New Nature of Business in Asia
- Michelle Cheo, MBA'04D, Vice Chairperson and CEO, Mewah Group
- André Hoffmann MBA'90D, Vice-Chairman, Roche Holdings Ltd, Chairman of the Advisory Board, Hoffmann Institute
- Peter Joos, Deputy Dean, Dean of Faculty
- Christina Law, MBA'91D, Group CEO at Raintree Group of Companies
7:30 pm | Book Signing and Networking Reception
9:00 pm | End
We look forward to seeing you there!
Learn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future.
In The New Nature of Business: The Path to Prosperity and Sustainability, businessman André Hoffmann MBA'90D and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating "sustainable prosperity", and case studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits.
